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Exclusive sponsorship · 1 available slot · budgetoverrun.com

Two billboards.
One stands on the highway.
The other stands here, at the moment of purchase.

A highway billboard puts your logo in front of ~300,000 people each month. Almost all of them are not researching budget overruns. This page reaches your exact audience while they're evaluating the decision, at about 30% of the cost.

28-day measured actuals

Price

Highway billboard~$2,500/month
This site$750/month

Audience

Highway billboard~300,000/month
This site~3,780/month

People researching budget overruns

Highway billboard~20/month (0.007%), somewhere else, sometime later
This site~3,780/month, 100% arrived via budget-overrun-related searches

People not researching budget overruns

Highway billboard~299,980/month, included in the price
This site0

What they're doing

Highway billboardDriving past at 70 mph
This siteReading budget-overrun research

Attention

Highway billboard~2 seconds per pass
This site80-second average visit, measured

Measurement

Highway billboardEstimated traffic counts
This siteViewport seconds logged, monthly reporting

Link to you

Highway billboardNone
This siteIncluded, not billed by click

Advertisers sharing space

Highway billboardOne face, any advertiser
This siteOne

The audience, in its own words

“budget overrun” · “chaos report” · “standish group chaos report”

Top search queries bringing visitors, last 28 days (Search Console). ~32,312 search impressions/month; 132 AI-assistant-referred sessions.

The placement

SponsorYour markOne line, in your words.disclosed

On every page of the reference, labelled as sponsorship. Never inside the results. No other advertising runs on this site, by policy.

Exclusive sponsorship

1 available slot

$750/month

Sponsors receive this same measured report monthly.

Sponsorship does not affect inclusion, ordering, or computed figures. Competitors remain in the coverage, computed identically from their published pages. Sponsors are disclosed. Editorial independence is the product.

Download the one-page pack (PDF)

Or take the slot directly: email us

Current rate: $750/month · September 2026 · valid 90 days from the date above · month to month · first 30 days free with a measured attention report · cancel by reply

Billboard: typical US highway rates and traffic counts (OOH industry ranges); estimated, assumptions on request. This site: GA4 and Search Console, 28-day measured actuals, September 2026.

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Updated 2026-06-13